Client: General Mills – Betty Crocker
Scope: Digital Banners, Email, Site, Social
Agency: MRM
My Role: Art Director
Agency: MRM
My Role: Art Director
Betty Crocker has been instantly recognizable on kitchen shelves for generations, but social needed that same unmistakable personality. Our challenge was building a flexible design system that could keep up with social publishing – from recipes and product launches to trend-driven moments, without losing what made Betty feel like Betty.
As Art Director, I designed a modular social system with reusable templates, motion principles, and format guidelines that gave the brand a consistent visual voice across high-volume content, keeping every post fresh, familiar, and unmistakably Betty Crocker.
Digital Banners
Digital Banner Ads
Site Updates
Emails
Gifs for email
Pinterest Pins
Facebook Posts
Instagram Stories
Instagram Stories Continued