Client: CarBravo
Agency: MRM
My Role: Art Director / Lead Photographer
Agency: MRM
My Role: Art Director / Lead Photographer
With the popularity of a certain movie, Barbie toy cars were selling on resale sites for inflated prices (10+ times the normal value). America’s newest used car brand, CarBravo, insists on fair and honest prices for all used cars— even toy ones. We bought as many overpriced used Barbie Dream Cars as we could and listed them on CarBravo's site. I led the design team as Designer Barbie™. We transformed a small matte room into our own Barbie photography studio - photographing over 125+ toy cars was only part of the challenge.
The results? Sold-out Barbie inventory, 12X more views for real-sized cars on CarBravo.com, $2.3M in real-car sales, and our best sales month ever. And we few awards never hurt either.
