Client: CarBravo
Agency: MRM
My Role: Art Director / Lead Photographer
Agency: MRM
My Role: Art Director / Lead Photographer
With the popularity of the Barbie movie, used Barbie Dream Cars were selling on resale sites for more than 10x their original price. America’s newest used car brand, CarBravo, believes in fair and honest pricing for every used car—even toy ones. We purchased as many overpriced used Barbie Dream Cars as we could find and relisted them at fair prices on CarBravo. As Art Director Barbie™, I led the design team, transforming a small matte room into our own Barbie photography studio. Photographing more than 125 toy cars was only part of the challenge—we also created the campaign landing page, microsite, online display ads (OLA), and email campaign to bring the entire experience to life.
The results? Sold-out Barbie inventory, 12X more views for real-sized cars on CarBravo.com, $2.3M in real-car sales, and our best sales month ever. And we won few awards, that never hurts either.
