Chevy Watermelon Farms

For 8 generations, NASCAR driver, Ross Chastain and family have been farming watermelons – with Chevy trucks by their side.

Client: Chevy
Agency: Weber Shandwick
My Role: Art Director

This piece transformed a product story into a human one, using authentic storytelling to demonstrate the Silverado’s dependability and deepen Chevy’s connection with farming and truck-owning communities.

And it hit with our viewers, performing above benchmarks with 511K impressions, 139.7K video views and 15.5K engagements.

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