Betty x The Marvelous Mrs. Maisel

“A funny Betty Crocker? Now that's interesting.”

Client: General Mills – Betty Crocker
Agency: MRM
My Role: Art Director

To celebrate the final season of The Marvelous Mrs. Maisel, we brought together two iconic personalities: Betty Crocker and Midge Maisel. The partnership featured a custom recipe hub inspired by the show, along with a finale watch party guide designed to help fans celebrate in true Midge fashion.

The campaign generated organic media coverage from major entertainment outlets like Variety and Collider, helping extend the conversation and some pretty tasty recipes.

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