Client: Chevy
Agency: Weber Shandwick
My Role: Art Director
Agency: Weber Shandwick
My Role: Art Director
Everyday Victories was one of those magical “I can’t believe we got to make this" projects. Inspired by infomercials and public access TV, we leaned all the way into CarBravo’s weird side to create something actually memorable on social.
In the end, it gave the brand a voice that felt impossible to mistake for anyone else. In about a month, the campaign drove TikTok's following by 30% and over 3 million views across social platforms.
In the end, it gave the brand a voice that felt impossible to mistake for anyone else. In about a month, the campaign drove TikTok's following by 30% and over 3 million views across social platforms.