Client: Chevy
Agency: Weber Shandwick
My Role: Art Director / Content CreatorÂ
Agency: Weber Shandwick
My Role: Art Director / Content CreatorÂ
When ACDelco needed to modernize their social game, we gave them a totally new voice. We mixed niche 'car guy' humor and internet culture with actually useful, educational posts, creating a completely fresh lane for ACD on social.
The payoff? In 2025, we grew the audience by 10% and racked up over 6.9 million impressions across 300 posts. Oh, and I became the face of a viral moment, pulling in 890x impressions and 36x engagements above our benchmarks.
